BTE - International Specialized Trade Fair «Building Technologies & Engineering»
About Exhibition
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Advertising Campaign

The advertising campaign of “BTE Moscow” has been created as the result of the extensive experience in organizing exhibitions and will be focused on this professional target audience.
The advertising campaign includes:
  1. Direct mailing of invitation tickets and advertising materials of the fair using the unique of over then 75 000 record database, covering the biggest cities of Russia and CIS:

    Moscow, St.-Petersburg, Kiev, Minsk, Voronezh, Samara, Novosibirsk, Rostov-on-Don, Vladimir, Tchelyabinsk, Saratov, Yekaterinburg, Omsk, Novokuznetsk, Lipetsk, Kazan, Penza, Tyla, Volgograd, Yaroslavl, Belgorod, Izhevsk, Kirov, Smolensk, Tver.

  2. A year-round advertising campaign and headline news in the leading specialized editions of Moscow, St-Petersburg and Russian regions:

    Building Technologies
    Teplyj Dom
    Vesti Souza Architektorov
    Material Magazine
    Climate Territory
    Engineering Equipment
    Intelligent House
    Formula Stroitelstva
    Obustroistvo i Remont
    Mir Klimata
    Windows & Doors
    Walls & Fronts
    Roofing & Isolation
    Okna. BZ
    Light-transparent constructions
    Architecture & Construction of Russia
    Zodtchestvo Mira

  3. Pre- show promotion on Russian and regional TV and radio channels.

  4. Advertising on the leading search and specialized web-sites:

    4. Advertising on the leading search and specialized web-sites:
    MATERIAL.RU – topical information for construction and repair
    VASHDOM.RU – topical information for construction and repair
    KNOW-HOUSE.RU - the info system on construction industry
    PROEKTSTROY.RU – the system of construction information
    STROYLIST.RU - Catalogue of building resources
    BUILD.RU – system of construction information
    I-STORY.RU - system of construction information

  5. Advertising on web-sites of specialized editions.

  6. The outdoor advertising on billboards and street banners on the central highways of the city

  7. Personal VIP invitations for Embassies, Russian Government Organizations and Ministries

Supported by:

The “BTE Moscow” will be held with the official support of the State Committee for Construction, Architecture and Housing Policy of the Russian Federation - Gosstroy Russia.

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