Advertising Campaign

The advertising campaign of “BTE Moscow” has been created as the result of the extensive experience in organizing exhibitions and will be focused on this professional target audience.
The advertising campaign includes:

1. Direct mailing of invitation tickets and advertising materials of the fair using the unique of over then 75 000 record database, covering the biggest cities of Russia and CIS:
   
   Moscow, St.-Petersburg, Kiev, Minsk, Voronezh, Samara, Novosibirsk, Rostov-on-Don, Vladimir, Tchelyabinsk, Saratov, Yekaterinburg, Omsk, Novokuznetsk, Lipetsk, Kazan, Penza, Tyla, Volgograd, Yaroslavl, Belgorod, Izhevsk, Kirov, Smolensk, Tver.
   
   
2. A year-round advertising campaign and headline news in the leading specialized editions of Moscow, St-Petersburg and Russian regions:
   
   Building Technologies
   Stroika
   Teplyj Dom
   Vesti Souza Architektorov
   Material Magazine
   Aquaterm
   Stron
   С.О.К.
   Climate Territory
   Engineering Equipment
   Intelligent House
   Gvozd
   Formula Stroitelstva
   Obustroistvo i Remont
   Mir Klimata
   Windows & Doors
   Walls & Fronts
   Roofing & Isolation
   Okna. BZ
   Light-transparent constructions
   Architecture & Construction of Russia
   Zodtchestvo Mira
   
   
3. Pre- show promotion on Russian and regional TV and radio channels.
   
   
4. Advertising on the leading search and specialized web-sites:
   
   4. Advertising on the leading search and specialized web-sites:
   MATERIAL.RU – topical information for construction and repair
   VASHDOM.RU – topical information for construction and repair
   KNOW-HOUSE.RU - the info system on construction industry
   PROEKTSTROY.RU – the system of construction information
   STROYLIST.RU - Catalogue of building resources
   BUILD.RU – system of construction information
   I-STORY.RU - system of construction information
   
   
5. Advertising on web-sites of specialized editions.
   
   
6. The outdoor advertising on billboards and street banners on the central highways of the city
   
   
7. Personal VIP invitations for Embassies, Russian Government Organizations and Ministries

Supported by:

The “BTE Moscow” will be held with the official support of the State Committee for Construction, Architecture and Housing Policy of the Russian Federation - Gosstroy Russia.