The advertising campaign of “BTE Moscow” has been created as the result of the extensive experience in organizing exhibitions and will be focused on this professional target audience.
The advertising campaign includes:
Direct mailing of invitation tickets and advertising materials of the fair using the unique of over then 75 000 record database, covering the biggest cities of Russia and CIS:
A year-round advertising campaign and headline news in the leading specialized editions of Moscow, St-Petersburg and Russian regions:
Vesti Souza Architektorov
Obustroistvo i Remont
Windows & Doors
Walls & Fronts
Roofing & Isolation
Architecture & Construction of Russia
Pre- show promotion on Russian and regional TV and radio channels.
Advertising on the leading search and specialized web-sites:
4. Advertising on the leading search and specialized web-sites:
MATERIAL.RU – topical information for construction and repair
VASHDOM.RU – topical information for construction and repair
KNOW-HOUSE.RU - the info system on construction industry
PROEKTSTROY.RU – the system of construction information
STROYLIST.RU - Catalogue of building resources
BUILD.RU – system of construction information
I-STORY.RU - system of construction information
Advertising on web-sites of specialized editions.
The outdoor advertising on billboards and street banners on the central highways of the city
Personal VIP invitations for Embassies, Russian Government Organizations and Ministries
The “BTE Moscow” will be held with the official support of the State Committee for Construction, Architecture and Housing Policy of the Russian Federation - Gosstroy Russia.